Friday, January 18, 2008


Joel Stein from Time Magazine decided to write an article against the local food movement. He decided to cook a meal where the ingredients had to be sourced over 3,000 miles from where he lives and to top it off, he would do it shopping at Whole Foods.

There are a few problems with Stein's article. He refers to Whole Foods as 'the local-food movement's most treasured supermarkets'. I think he's missing the point in that the local food movement is really focused on consumers buying directly from local farms and cutting out 'treasured supermarkets'.

Stein also mentioned that is was not an easy task. "Farmers in Southern California, it seems, can grow anything." If they can grow anything, then why the hell complain?